Honesty & IntegrityHonesty&Integrity

• Don't hide issues or misrepresent facts.
• Do not violate laws, ethics, or professional standards for the benefit of the organization or yourself.
• Do the right thing, using your responsibilities and obligations as a guide.

Open Communication Open Communication

• Express and listen to opinions freely, regardless of position.
• Actively share and communicate the issue directly.
• Don't demand an immediate solution from the person who points out the problem.

Clear Decision & Action Clear Decision& Action

• Challenge conventions and existing assumptions.
• Lead rather than follow technological, institutional, and cultural change.
• Do not be afraid of challenges and accept reasonable failures.

Leading Innovation Leading Innovation

• Find root causes in complex scenes.
• Do not delay decisions by focusing only on analysis.
• The more variables you have, the more you need to make simple, principled judgments.