CI
CONCEPT
A progressive vision based on technological prowess
Based on KC Group’s outstanding technological capabilities, its progressive vision and dynamic progressiveness are expressed by incorporating it into the logotype, and the folded expression of the ‘KC’ part symbolizes flexible change and new creativity.
Corporate Logo
Brand logo
The brand logo, which contains KCENC’s unique formative characteristics and symbolism, plays an important role in conveying the brand image using overall media that represents KCE&C.
KC red Pantone 1795 C CMYK C5/M100/Y100/K0 RGB R226/G30/B38
Korean Logotype
Koran logotype
Korean logotype is created utilizing the Korean typeface, Nanumbareungothic Bold. Proportions, letter spacing, etc. should not be changed arbitrarily, and data from the manual should be used when playing.
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Minimum Size
It is prohibited to use the KC Brand logo if its vertical width is less than 3mm.
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Incorrect Usage
Prohibition of use regulations
Modified use of the brand logo’s unique shape and color may distort the image or impede communication, so great care must be taken when using it. The examples are representative prohibitions, and these regulations must be strictly observed.
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If the shape of the brand logo is distorted
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If the proportions of the brand logo are arbitrarily adjusted
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If signatures are arbitrarily combined other than those specified
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If the brand logo is designated as a random color
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If the logotype is applied in a different typeface
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If a gradient is applied to the brand logo
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If a border is applied to the brand logo
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If visibility is impaired due to incorrect background coloring
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If visibility is reduced by the effects of complex backgrounds